Suprovox' History

In 1972 Adela Tejada opened her first store of Musical Instruments in Guipuzcoa (Spain), named “Musical 72” and located in the city center of San Sebastian. At that time there weren’t famous musical bands around the area, but soon thanks to the big selection of musical instruments that the store bought and to world wide famous bands as “The Beatles”, “Bee Gees”, “Rolling Stones”, “Simon and Garfunkel”…, and more the young generation of San Sebastian started feeling more and more attracted to this kind of music and therefore buying musical instruments such as electric guitars, amplifiers, drums, keyboards and so on.

In 1979, after working 7 years non stop for the store, Adela Tejada saw clearly that the international market was offering brands that our Spanish musicians couldn’t find in the country, so she decided to import them to Spain with a new company called Suprovox.

In this new company, with a lot of hard work we got to be the exclusive distributors for important brands such as Dean Markley, Seymour Duncan, Vox, Doobie or Sonor and so on. These brands little by little got to sell the best and bigger stores of the country.

In 1994, due to the fast growth, we saw the necessity of getting a new and bigger warehouse. Therefore we moved to our actual location in Urnieta (Guipuzcoa) with 15.000 square feet. Thanks to a larger space we could have a more organized warehouse logistic and we were able to offer a better service to our customers. At that time we were counting with the distribution of brands such as Crate, Ampeg, Sabian, ESP, Vic-Firth, Peace or Tune and so on.

In 1998, a big surprise pops up, due to the good references about excellent logistic, marketing and distribution that our supplies were giving around the market. They offered the exclusive distribution for Spain of the world wide famous brand of drums “Pearl”, and right after that, Suprovox added to their catalogue other awesome brands such as LTD, Simon and Patrick, Cherub, Star Sun, Mega, Caliber...

In 2006 we opened a new building of 5,382 square feet as an extra storage area to the one that we actually have. Thanks to this expansion, we got to be able to stock more merchandise.

Suprovox has grown as a company, but their biggest growth has been as a team, as a family. The employees love what they do, Suprovox is their second family, is their second life. They dedicate all their energy on finding every day how to improve their work, and the most important, they are loyal.

But for Suprovox, its key strength and competitive advantage are their “team”, persons who love their work and who do it enthusiastically and with loyalty.

I’d like to mention and give my thanks to Milagros Eizaguirre, our Administration Manager, and José Antonio Cordon, our Logistics Department Manager, who have been working in Suprovox for more than 25 years.

Thanks very much to of all our Customers and Suppliers. for their continue support and compromise with us.

Adela Tejada